I've rented every Barbie-related video for my 4 year-old daughter and of course she seems to enjoy them. From an adults perspective I think they're so-so. They certainly don't have near the quality as any theater release(s) and even some other made-for-kids videos I've seen, but it's suitable for youngsters.

The video was chock full of what would appear to be decent songwriting, but there was nothing that was awe-inspiring or catchy. In the end my daughter lost interest after about 15 - 20 minutes, which isn't a good sign. Of course, with the tie-ins from the endless supply of Barbie commercials with the tag line "HEAR BARBIE SING FOR THE FIRST TIME". I'm sure the sales will be good. NOTE: There's nothing more annoying than a 'staged' blooper reel.

By Barbie's standards and those who love this kind of 'kid friendly' fare, I'm sure it was a noteworthy product. While I realize that it was not written for my age bracket, I still have to sit through it and so am entitled to an honest opinion. While I'm not critical of this movie in front of my own child, my outlet is in this forum.

I have an imagination and have found numerous movies for the younger set entertaining because they'll make a nod or two to the adult viewer. Sadly, I found nothing of that nature in this release and detected the distinct use of a marketing tools/gimmicks to win child viewers. On my end, when the target audience can't even be entertained, I feel a bit more justified in the posting of MY OWN review. Lighten up, it's an opinion and obviously not shared by the apparent 'Magic of Barbie' that was missed by my family.