This is indeed a neglected great movie.

As someone whose familiarity with bullfighting consists of some vague Hemmingway, the yearly silly newscasts from Pamplona, and a disgusting half- afternoon in Tijuana, and whose opinion of amusement through the suffering of dumb beasts is decidedly negative, I had to talk myself into watching it. I am very glad I did. It (at least the full 125 minute version) is very compelling.

The photography is often mesmerizing, and there are scenes which I know I will remember a long time, such as the when the drunk taunts Estrada to have a go even though his right wrist is useless, following which his wife accosts the drunk with a sword and a speech which, even in Spanish, took my breath away. The many semi-documentary clips are simultaneously fascinating, compelling and repulsive.

My main point however, is the magnificent performance of Gilbert Roland as Estrada who has incredible screen presence here, handling the bulls, the drunks, the cocky Yankee, his wife, and his cheroot, often simultaneously, with grace and aplomb -- a truly beautiful character who defines the movie, even after he departs it.

Yes, the title is lame and has probably turned off many potential viewers who decided not to bother; but whether or not you are interested in bullfighting, and whether or not you approve of it, do not deny yourself the experience of seeing it.