Attempting to revive the golden age of Italian cinema that featured such greats as Rossellini, Fellini, Visconti, Pasolini, and others, Luca Guadagnino has fashioned a sumptuous, elegant, and physically beautiful film called I Am Love or in its Italian title Lo Sono Amore. Unfortunately, while the film has moments of emotional power, it fails to coalesce into a satisfying whole and ends up feeling more pretentious than penetrating.

Written by Barbara Alberti, Ivan Cotroneo, Walter Fasano and Guadagnino and based on a story by the director, the film begins in snowy Milan in the winter. The very wealthy Recchi family, owners of a textile factory that it is hinted supported Musolini and the Fascists during the war, is having a dinner party in their aristocratic house catered by a host of servants wearing white gloves. The elderly grandfather and patriarch of the family Edoardo Sr. (Gabrielle Ferzetti) is about to retire, evoking the Visconti film, The Leopard. Shockwaves roll throughout the gathering, however, when he names both his son Tancredi (Pippo Delbono) and his handsome grandson Edo (Flavio Parenti) as joint controllers of the business. Befitting the family's pride, when Edo tells the group that he has come in second in a race, the elderly patriarch says "The Recchis never lose." The Russian born Emma (Tilda Swinton) is Tancredi's wife and mother of three grown children, sons Edo and Gianluca (Mattia Zacarro), and artist and photographer daughter Betta (Alba Rohrwacher). Though on the surface she is a loyal and supporting wife and mother and has made a complete adjustment to the Italian bourgeois way of life, underneath there is a growing boredom and discontent as sensed by her servant Ida (Maria Paiato). We get a hint of this stirring when daughter Betta reveals to her that she is a Lesbian and is in love with a fellow classmate in England. The longing for adventure crystallizes further when she meets Edo's friend Antonio (Edoardo Gabbriellini) who is a master chef who is planning to open a restaurant with Edo.