I know we all care about our fur-babies, but I really had no idea about the pet-food controversies that have plagued trusting, ill-informed pet owners (like myself) that have been victimized by an unrepentant pet-food industry that cares nothing about you or your pet babies, weather they are sickened for life or grotesquely poisoned with industrial waste to suffer excruciatingly painful deaths as a result. They care only the bottom line. At least the big multi-national conglomerates like Mars, Nestle, Colgate-Palmolive (Science Diet), etc. Unbelievable how they take every opportunity to deny they have done anything wrong when there is hard evidence pointing directly at their culpability. What I still don't understand after watching the film is how these companies haven't been sued out of existence yet for the crimes they've committed against families all over tis country (and indeed the world). I have started transitioning my pets off the toxic garbage I've been feeding them their whole lives, and am hopeful that it will result in mitigating the health problems they've been struggling with that is so hard to witness as a concerned pet caretaker.

Some people are very passionate about their pets. When it comes to training and food, some people can come across looking like zealots, with information looking like it's based more on beliefs than on facts. What makes this documentary interesting is that it helps teach the viewer some of the history of the pet food industry, how certain products have evolved and come into being, and how to read labelling on pet food packaging so that you can pull out the information you need to make an informed decision, and (perhaps more importantly) to identify the BS terms pet food manufacturers use to present their products as being more than what they actually are. For every vet that presents one idea, there will be another vet that will claim that said activities are dangerous because of x, y, z. Unfortunately that means that the onus is on pet owners to find vet that they trust the opinions of to help them to make informed decisions on what to feed their pet(s). This documentary (along with The Gruen Transfer's episode on Pet Food) should be essential viewing for all pet owners, especially given that the Pet Food Industry is not regulated at all and thus they can say what they like on their labels.

Amazing how pet lovers have been bamboozled by alleged good pet food. I had no idea that wet food is best vs dry kibbles that dehydrate pets. Was often told that dry was best for teeth. I am going to set out on a journey to find good food. May try or look into the wet fresh food that is showing up in some grocery stores in refrigerated displays. I think they said pet food is a 60 billion dollar industry in the USA. Most likely I will have to buy the authors book to research what they have studied--it is going to take me some serious re education. I have emailed by friends to watch. this is a solid movie but makes me frustrated/sad that pet lovers have been sold a bill of goods for years/decades with buzz words that make the packaging appealing, when in fact it may not be good pet food at all:-(