There is a lot of social commentary to be found in this film, which revolves around a young woman named Signe, who cannot deal with her pathological need for attention. It not only brings a character portrait of someone suffering from Münchhausen syndrome, but it also highlights topics like how we choose our beauty standards, even with "imperfect" beauty to be politically correct, or how we portray ourselves to the outside world.

A funny dynamic is her relationship with an equally attention hungry boyfriend Thomas: he asked for her help stealing furniture which he makes into his "art" and takes all the credit for himself. The more attention he receives, the more revolted she becomes and vice versa.

The movie starts off fantastically with increasingly absurd social situations and how far people are willing to go for a second in the spotlight. However, the speed decreases halfway through the movie and instead focusses more on the actual sickness Signe forced on herself. Even though her state of being gets worse and worse, the initial lighthearted yet dark humor that worked so well is kind of forgotten. The ending was felt anticlimactic and out of place for a movie that borded on the absurd and extreme during the first half.

The ideas and the script are really great, but all in all I feel the makers did not exactly know how to end the story. It would have been better - in my opinion - if it went out with a bang or at least a bit more on par with the intensity delivered in the beginning.

This is very uncomfortable viewing for any human being who has ever been ignored and wants to be seen and recognized; so probably most in the 7 billion + will be triggered here out of humanity :]

• It truly is a comedy which shows flaws and unbalances in couples and also in society at large
• It makes fun of The Art World The World of Fashion; it makes fun of TV programs Newspapers The Realm of The Internet; nothing is left out ...
• It is clever funny disturbing but not too much of either of these 3; it also has that odd Scandinavian detachment which probably Scandinavians do not perceive and non-Scandinavians do not comprehend.

• I thought that it would be too serious but then the humour started to seep in and out like the main character's face at times; the acting was adequate but not striking
• Is it a comedy; a social commentary; a horror tale? A bit of all of those in a bright nicely furnished story

• Watch it for yourself and decide ...