As a fan of folk horror, small-production films, and Matt Smith & Morfydd Clark, I admit I might have had too high expectations. Especially since it took two years between the first limited release and the wide release on streaming platforms, the sheer anticipation raised my hopes even more.

With all that in mind, I still feel the film missed its potential because the thing with small production is that it relies on atmosphere-building and a good storyline. And both of those aspects could have been better.

For instance, regarding the atmosphere, I think they succeeded in portraying grief as raw, lasting, and sometimes merged with magical thinking and anger. Sometimes, it's bearable, and the characters even manage to squeeze a smile and get excited about things they work on or even an unexpected family visit. The grief is ever-present but fluctuating in intensity, which feels realistic, unlike Hollywood cliches that tend to go over the top. However, the film lacks in creating suspense due to the pacing and some scenes that feel disjointed. When you think it will pick up and elevate the tension, it moves to another scene.

Which brings us to another issue of storytelling. While the overall idea is good, the film would have benefited from a more developed lore. You quickly learn there is a lot at stake, but they never tell you why, and it somewhat obscures the characters' motivations. Without knowing more about mythology, we fail to see the appeal and the temptation of some choices they make. For this reason, I believe it was challenging to wrap up the film in a satisfactory way, and they chose a tried and "safe" route instead. In theory, it could have worked great, but in practice, it feels stretched and even forced at some times.

The problems might have roots in the original material - Andrew Michael Hurley's book of the same name, as some works of literature are untranslatable to movie screen. Or perhaps the author failed to develop the mythology sufficiently, so the movie crew did not have much to work with. I still haven't read it but intend to, which means that, despite its shortcomings, the film succeeded in provoking some curiosity. And if you drop your expectations - which, sadly, was impossible for me - it may work even better, who knows?

I was enjoying this flick for the first two acts. It had well realized 70s aesthetics complete with celluloid film, a good soundtrack, well acted and edited and pretty to look at. The pagan/folklore/occult elements were interesting, and I wasn't sure where the film was going.

Then in the third act we get an awkward bit of exposition and the entire film becomes centred on the rabbit which is some sort of devil thing. I figured they'd try to revive their son using the cursed soil or something. Instead they take care of an evil rabbit puppet with mesmerizing unblinking eyes and treat it like a baby and then they kill two people and then we don't even get to see the outcome of the completed ritual! The tree being revealed felt like a lot of set up for no pay off. Disappointing. Should've been a few minutes longer and have a satisfying conclusion like the material it draws from does. Wasted potential.

This movie is well done in most regards, but it'll test your patience right up to your breaking point. I don't need or want a horror movie to be action-packed, but there needs to be a progression of things actually happening. This movie is around 60% slow, moody shots of people or things sitting still (think like in a Yorgos Lanthimos film). These kind of shots can work very well when used in moderation, and when that kind of gravity is earned by the plot, but neither is the case here. There are only a handful of times in this movie when something actually happens, and really only two that are relevant to the overall plot. I love atmospheric and creepy horror, but I had a very hard time focusing on this. By the time it finally ramped up a bit at the end (which is the only good part of the movie), I only had a rough idea of what was happening because my mind had drifted so many times during the tedious, slow dialogue that accounts for around 30% of the runtime. This needed to be at least half an hour shorter. The unearned slow parts just make it feel like a half-baked (although very cool) concept with filler to make it a normal runtime.