No movie better illustrates the inherent contradiction of the Hollywood flapper than Why Be Good? (1929). Colleen Moore is a party girl who wears make-up, bobbed hair, and short skirts. She flirts with young men and has built quite the reputation for herself; however, she (and the film) makes it clear that she is a "good girl" despite everything. Sexual liberation hand in hand with conservative values so that the audience isn't too radicalized.

This quality was my biggest issue with that second most famous of flapper pictures Our Dancing Daughters (1928) with Joan Crawford as the virginal flapper who is held up as an ideal modern girl in comparison with the Anita Page character, who sleeps around and is thus a horrible person who must be punished. Though that film claims to be modern, it upholds Victorian morality with relish. Yet in Why Be Good? the double standard is firmly attacked. While we are assured that Moore is a virgin with some conservative sexual values, the movie stands up against the double standard. When the male love interest is swayed by his sexist father into thinking Moore is trash because she flirts and parties, Moore shoots him down, claiming that if she stayed home and "darned socks" she would have hardly attracted his attention in the first place. In a society where a good girl is labeled a "prude" and a party girl a "tramp," a woman just can't win.

Well not here. In the end, the flapper wins the boy and the day. The message is quite progressive for the time, far ahead of Our Dancing Daughters. It's also more fun, with Moore showing off her charm and comic talent to great effect. She also sports some great playful sex appeal here. The Vitaphone score paired with the film is excellent, giving you a great sense of the time period, all jazz and Charlestons.

I've rambled on enough, so let me make it brief: watch this movie. Colleen Moore is funny and the message quite modern, one society still has not fully taken to heart, even in the 21st century.