But try to resist it. Consider it a game of how long can you last. Yes Pierce Brosnan is in this, and Ashley Greene too. But everyone needs money don't they? The answer is yes, if that was unclear. The movie itself has a nice premise, trying to give us what we crave. Though the problem is, while it is by the numbers it is also pulling punches. One example is the nudity (again).

But violence wise you have to admit, there are quite a few good effects on hand. Also a weird ending to the whole thing. Maybe not so fitting to a movie that has not much class up to that point. Then again, there is a stinger after the credits are over and it may actually tell us something ... or does it? Make sure to watch it though (you've stayed on for so long, just fast forward your way to it - not that you can't see it coming from a mile away, but still)

A weekend getaway takes a dangerous turn when a mysterious nightclub owner known only as 'The Man' introduces a group of friends to a new designer drug.

Stripped of their inhibitions, they start living out their wildest fantasies.

but what starts out as a night of partying quickly turns deadly, as the island paradise turns into a psychedelic nightmare.

Brosnan more or less plays a human version of the snake in the garden of Eden, warning the users to use the titular drug only once. But like Adam and Eve, they choose to ignore his warnings and take the designer drug as many times as they can.

Which turns Urge very urgent for them. Every time the group take more of the drug, we, the audience experience subliminal flashes that may or may not have connotations to the films meaning.

Many have dismissed the film as nothing more than a wannabe cult movie in the making, but there is so much more when you think outside of the box. Why are they there, why does Brosnan supply a drug that can only be used once, but then again, does he have some ulterior motive, using reverse psychology, knowing that they won't heed to his warning?

The cast are nothing special, but they are fine in what they are doing, waking up in strange places wondering how they got there and losing their inhibitions over and over, and a little more severe each time.

But the film has a penchant for using psychedelia to get it's message across. The colours are vibrant and vivid, which makes the character of The Man even more mysterious as he is all in white. Is he the puppet master of the subconscious? The Willy Wonka of the sublime?

The more I think of the film, the more and more I want to see it again and again, to try and get more from it's obscure narrative.

And the fact that it has one of the most out there post credit sequences I've seen in a long time, makes the film more of a curio- so piece.

Destined to have a solid fan base in years to come.